2010 Oscars get an App and set revealed
February 25th 2010 15:00
Movie lovers can now get the only official Oscars® App for iPhone and iPod touch. The Academy of Motion Picture Arts and Sciences today announced it has premiered its first Academy Awards® application, the Oscars App, giving iPhone and iPod touch users access to movie trailers, real-time Oscar Night® results and shareable content.
Designed for the Academy by the Los Angeles-based creative shop Omelet, the app’s features give iPhone and iPod touch users access to a nominees list for each of the 24 categories, see trailers for the 10 Best Picture-nominated films, and predict winners in each of the categories. Users’ predictions will be saved to a database that will enable sharing with friends via social networks such as Facebook and Twitter as well as by e-mail and SMS text.
“We want to connect with movie lovers wherever they are,” said Janet Weiss, the Academy’s director of marketing. “Our Oscar App gives fans a way to participate in all the excitement and buzz right up to and through the show.”
The Oscar App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/
2010 SET revealed.
The Academy of Motion Picture Arts and Sciences and 82nd Academy Awards® production designer David Rockwell unveiled the set for the upcoming Oscar show today (2/17). This marks the second consecutive year that Rockwell has designed the set for the Oscar telecast.
“It has been fantastic to work on the Oscars® again, particularly because we have been able to build and expand on so many of the design innovations we introduced last year,” said Rockwell. “It has been a thrill to work with Adam, Bill and the rest of the team, dreaming up sets that embrace all the reasons we love movies: the glamour, the lights, the colors, the technique and the emotion!”
Light and movement, the most basic components of moviemaking, will be integrated into this year’s sets to create an immersive, transformative environment. Rockwell Group has reprised one of the most dazzling elements of the 81st Academy Awards design – the Swarovski Crystal Curtain – but with new and unexpected features for an even greater theatrical effect. The overall design is intended to evoke a classic but modern glamour, with white, platinum, topaz and smoky bronze hues.
This year’s set also features three circular, revolving platforms that work in combination with rotating LED panels and architectural metalwork screens for film projection.
FOLLOW THE ACADEMY
www.oscars.org
FACEBOOK
YOUTUBE
“We want to connect with movie lovers wherever they are,” said Janet Weiss, the Academy’s director of marketing. “Our Oscar App gives fans a way to participate in all the excitement and buzz right up to and through the show.”
The Oscar App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/
2010 SET revealed.
The Academy of Motion Picture Arts and Sciences and 82nd Academy Awards® production designer David Rockwell unveiled the set for the upcoming Oscar show today (2/17). This marks the second consecutive year that Rockwell has designed the set for the Oscar telecast.
“It has been fantastic to work on the Oscars® again, particularly because we have been able to build and expand on so many of the design innovations we introduced last year,” said Rockwell. “It has been a thrill to work with Adam, Bill and the rest of the team, dreaming up sets that embrace all the reasons we love movies: the glamour, the lights, the colors, the technique and the emotion!”
Light and movement, the most basic components of moviemaking, will be integrated into this year’s sets to create an immersive, transformative environment. Rockwell Group has reprised one of the most dazzling elements of the 81st Academy Awards design – the Swarovski Crystal Curtain – but with new and unexpected features for an even greater theatrical effect. The overall design is intended to evoke a classic but modern glamour, with white, platinum, topaz and smoky bronze hues.
This year’s set also features three circular, revolving platforms that work in combination with rotating LED panels and architectural metalwork screens for film projection.
FOLLOW THE ACADEMY
www.oscars.org
YOUTUBE
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SimonC
