3 Idiots take Box Office
January 8th 2010 14:06
Reliance Big Pictures’ 3 Idiots released Christmas Day, has grossed $52m (R2.4bn) worldwide as of last Sunday January 3. breaking all previous international box office records for Hindi features.
The film, a Vidhu Vinod Chopra production was released on over 2000 screens worldwide.
In ten days, the film has taken $4.7m in North America, $2.3m in the Middle East, $1.8m in the UK and $800,000 in Australia.
“With movie marketing spending spiraling upwards, and with shelf life at the cinemas becoming shorter, it’s imperative to go out ‘wide’ with the initial theatrical release. 3 Idiots was clearly the most awaited film of the year, also Aamir Khan’s next after a very successful Ghajini, these were compelling reasons for staging an ‘ultra wide’ release.”
Kamal Gianchandani, COO distribution, Reliance Big Picture
After a dull year at the box office, 3 Idiots provided a stronger end to 2009.
The trade is pinning its hopes on a few films to bolster 2010, including Fox Star’s My Name is Khan (February 12), Reliance Big Pictures’ Kites’ (May 14) and Raavan, due this summer.
VISIT THE OFFICIAL WEBSITE AND FIND OUT IF YOU ARE A REAL IDIOT!. Its worth checking out!
3IDIOTS WEBSITE
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