Australian made - How many made it to the box office?
July 23rd 2009 07:55
Overview of cinema release
The cinema release of a feature film continues to be important to its overall success. The initial release period, along with the marketing and advertising campaign that accompanies it, and the response from both critics and audiences, will often greatly influence the value of the feature in other media and in other territories around the world. This remains the case despite the increasing contributions to revenue of other media, such as DVD, as well as shorter initial release periods.
Of the 753 Australian and co-production features produced between July 1980 and June 2007, 73 per cent were released in Australian cinemas by January 2009.
(See Feature films: Number and proportion released in Australian, UK and US cinemas.)
On an annual basis, the proportion of features achieving theatrical release ranges from 63 per cent (for features produced in 1997/98) to 96 per cent (for 2001/02 productions). The years where more than 80 per cent of the features produced have achieved Australian theatrical release are:
1980/81 (90 per cent)
1982/83 and 1990/91 (81 per cent each)
1995/96 (87 per cent)
1996/97 (85 per cent)
2001/02 (96 per cent)
2002/03 (89 per cent).
Titles that fail to obtain a theatrical release are mainly low-budget features hoping to secure a distributor on completion. By contrast, 244 (89 per cent) of the 275 features made between 1988/89 and 2006/07 that were funded by the Film Finance Corporation or the Australian Film Commission (both now part of Screen Australia) have achieved theatrical release – a high production-to-release ratio.
Of the 184 Australian and co-production features made between 2000 and 2007, 135 (73 per cent) had been released in Australia by January 2009. This compares favourably with the UK, where 491 (48.6 per cent) of 1,011 UK films certified between 2000 and 2006 had been theatrically released in the UK and the Republic of Ireland by 2 March 2008, according to the UK Film Council Statistical Yearbook 2008.
All links can be found on the AFC website.
Source: www.afc.gov.au PR
The cinema release of a feature film continues to be important to its overall success. The initial release period, along with the marketing and advertising campaign that accompanies it, and the response from both critics and audiences, will often greatly influence the value of the feature in other media and in other territories around the world. This remains the case despite the increasing contributions to revenue of other media, such as DVD, as well as shorter initial release periods.
Of the 753 Australian and co-production features produced between July 1980 and June 2007, 73 per cent were released in Australian cinemas by January 2009.
(See Feature films: Number and proportion released in Australian, UK and US cinemas.)
On an annual basis, the proportion of features achieving theatrical release ranges from 63 per cent (for features produced in 1997/98) to 96 per cent (for 2001/02 productions). The years where more than 80 per cent of the features produced have achieved Australian theatrical release are:
1980/81 (90 per cent)
1982/83 and 1990/91 (81 per cent each)
1995/96 (87 per cent)
1996/97 (85 per cent)
2001/02 (96 per cent)
2002/03 (89 per cent).
Titles that fail to obtain a theatrical release are mainly low-budget features hoping to secure a distributor on completion. By contrast, 244 (89 per cent) of the 275 features made between 1988/89 and 2006/07 that were funded by the Film Finance Corporation or the Australian Film Commission (both now part of Screen Australia) have achieved theatrical release – a high production-to-release ratio.
Of the 184 Australian and co-production features made between 2000 and 2007, 135 (73 per cent) had been released in Australia by January 2009. This compares favourably with the UK, where 491 (48.6 per cent) of 1,011 UK films certified between 2000 and 2006 had been theatrically released in the UK and the Republic of Ireland by 2 March 2008, according to the UK Film Council Statistical Yearbook 2008.
All links can be found on the AFC website.
Source: www.afc.gov.au PR
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