Scorched makes Emmy® history
April 15th 2009 07:49
Producers Marcus Gillezeau and Ellenor Cox and their collaborators Michael O'Neill and Brad Hayward were last night awarded the International Digital Emmy® Award for Digital Program: Fiction by the International Academy of Television Arts & Sciences for their all-media drama Scorched. It is the first time an Australian project has won this prestigious award.
Set in 2012 in a world ravaged by climate change, the Scorched project consists of a star-studded telemovie, an integrated episodic online prequel and sequel drama and an online news network with extensive bulletins and weather reports from 2012.
The weeks leading up to the broadcast of the telemovie saw a major online viral marketing campaign, with a number of websites and YouTube accounts created specifically to promote the telemovie by highlighting specific events, organisations and characters featured in the film.
The official website takes the guise of the homepage for CPN (Cross Platform News), a fictional news network from 2012 which is featured in the film. Websites for the fictional New South Wales Premier Angela Boardman, a fictional resident action group RAWT (Residents Against Water Theft), and the fictional companies Argon Energy and the H20 water transport group were also put online.
The official website also allows users to view online prequel and sequel webisodes, and add some of the characters as friends on Facebook.
Scorched received finance from Screen Australia, the Nine Network, ITV International and the New South Wales Film and Television Office and was developed through the Australian Film Television and Radio School’s Laboratory of Advanced Media Production (LAMP).
“We congratulate all those involved in Scorched on this historic achievement, and are particularly delighted to see Australian work identified at the forefront of trans-media production internationally” said Ruth Harley, Screen Australia’s Chief Executive Officer. “Screen Australia is enormously proud to have supported both the Emmy® Award winning site and the telemovie.”
The awards were announced at a ceremony organised in partnership with Reed Midem during the MIPTV opening festivities in Cannes. They were attended by over 200 international executives from the television, broadband and mobile industries.
Scorched
www.scorched.tv
Firelight Productions in association with Goalpost Pictures / Essential Media
and Entertainment Australia
Director/ Producer: Marcus Gillezeau
Producer: Ellenor Cox
Co-Producer/ Writer: Michael O’Neill
Writer/ Editor: Brad Hayward
Source: Screen Australia - Wikipedia
Set in 2012 in a world ravaged by climate change, the Scorched project consists of a star-studded telemovie, an integrated episodic online prequel and sequel drama and an online news network with extensive bulletins and weather reports from 2012.
The weeks leading up to the broadcast of the telemovie saw a major online viral marketing campaign, with a number of websites and YouTube accounts created specifically to promote the telemovie by highlighting specific events, organisations and characters featured in the film.
The official website takes the guise of the homepage for CPN (Cross Platform News), a fictional news network from 2012 which is featured in the film. Websites for the fictional New South Wales Premier Angela Boardman, a fictional resident action group RAWT (Residents Against Water Theft), and the fictional companies Argon Energy and the H20 water transport group were also put online.
The official website also allows users to view online prequel and sequel webisodes, and add some of the characters as friends on Facebook.
Scorched received finance from Screen Australia, the Nine Network, ITV International and the New South Wales Film and Television Office and was developed through the Australian Film Television and Radio School’s Laboratory of Advanced Media Production (LAMP).
“We congratulate all those involved in Scorched on this historic achievement, and are particularly delighted to see Australian work identified at the forefront of trans-media production internationally” said Ruth Harley, Screen Australia’s Chief Executive Officer. “Screen Australia is enormously proud to have supported both the Emmy® Award winning site and the telemovie.”
The awards were announced at a ceremony organised in partnership with Reed Midem during the MIPTV opening festivities in Cannes. They were attended by over 200 international executives from the television, broadband and mobile industries.
Scorched
www.scorched.tv
Firelight Productions in association with Goalpost Pictures / Essential Media
and Entertainment Australia
Director/ Producer: Marcus Gillezeau
Producer: Ellenor Cox
Co-Producer/ Writer: Michael O’Neill
Writer/ Editor: Brad Hayward
Source: Screen Australia - Wikipedia
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